Yes, Article Marketing is going to be my first challenge of 2010. I’ve used article marketing before, for a variety of my sites in the past to differing degrees of success. What I’ve started to realise is that there is no point writing an article and submitting it to an article directory if you don’t have a strategy behind your article. Yes, even if you have a nice little resource box at the bottom of your article, with a link back to the home page of your domain, this does not mean you have a strategy!
Not only do I want to test out how effective different article directories are for submissions, but also a few other strategies as well.
1. Does keywords really matter in an article?
2. Does marketing your article with web 2.0 properties work better than keyword marketing?
3. Does having really focused niche articles work better? As I wasn’t quite clear in what I meant by this I thought I should explain it – is it better to write 30 articles on a variety of subjects or is it better to write 30 articles on one subject? Which would bring the most amount of traffic and ultimately conversions? Does it matter?
4. How effective is article spinning software? Should it be used?
5. What about plr articles? Is it worth paying a few dollars for plr articles or should you write them yourself?
6. Is there a system to article marketing? If so, what is the most effective system.
As you can see I do have quite a few questions about article marketing that I want to answer. There are lots of people out there who say – article marketing is great, and I would agree – however in 2010, I want to know exactly WHY it’s so great, and if I can create an article marketing system for my business so that I can then use that system to both automate and increase my online profits then I want to figure this out asap.
The whole point of running a business is to make money. If the activities we do within our business don’t make us money, what’s the point of doing these activities. They should be either directly or indirectly putting money into our bank account.
With article marketing it will be indirectly, as you either direct those who read your article to either a free report you’ve written, related to the article and capture their email address so that you can then repeatedly contact them at later dates, or you can send them directly to your sales page. Which do you think works best? Me too, a free report!
So day 1, I’m creating my free report to give away in my chosen niche and setting up the capture page and autoresponder on my website (for this purpose I am going to be using this website). I’m using GetResponse for this, although you can use Aweber. These seem to be the most popular email marketing softwares available. I’m also finding 5 to 10 article directories to submit my articles to, that I’ll add here tomorrow.
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